I really don't think so.
This advertisement comes from page 399 the June 2006 issue of Previews
, the catalog for Diamond Comic Distributors, Inc.
(Diamond is the major distributor of all US comics and related materials to comics shops.) I doubt if anyone at Diamond
(or DC Comics
or their parent company TimeWarner
) is responsible for the ad copy; most likely it comes from the company that produces the shirt, Grafitti Designs
I'm willing to give the benefit of the doubt to whoever came up with the slogan originally; I suppose there might possibly
be folks young or sheltered enough out there who don't recognize the racist - oh, let's just say it, Nazi
- associations with the term "White Power."
else did? Not an in-house editor or design person at Graffitti
? Not a licensing person at DC
? Not anybody
, or even at whatever printer they use? (Although Previews
as a whole reads as if it were proofread by... well, nobody.)
In case the problem's not clear:
White Power -> Nazis -> Übermensch
Again, I'm not
accusing anybody of racism here. I am
accusing the entire production chain of, at best, a failure to edit or, at least, a really, really piss-poor sense of humor.
While I did find a small discussion about the ad at Snopes
, I haven't seen it mentioned on any comics news sites (although I'm not sure even Tom Spurgeon
could actually follow them all). Maybe that just means that nobody reads Previews
that closely? I doubt it. Maybe it means that nobody thinks it's offensive? I sure hope not.
In any event, I would certainly hope that Warner Bros.
would be bothered to know - especially with Superman Returns
on the horizon - that their All-American boy scout is being publicized with a phrase coined by the American Nazi Party